“Making Marketing Human: Lessons from Chick-fil-A” – Frank Grillo and Karl Hellman

May 6, 2018 Christian Sarkar

In this era of big data and algorithm-driven marketing, it’s tempting to step back and let the computers do our marketing thinking for us. Amazon and Netflix study the books and movies you have read and watched, find other people who have read the same books and watched the same movies, and then recommend to […]

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“DETONATE” – An Interview with Geoff Tuff and Steven Goldbach
“DETONATE” – An Interview with Geoff Tuff and Steven Goldbach

Geoff Tuff is a principal of Deloitte Consulting LLP and a senior leader of the Innovation and Applied Desi...

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“Marketing 4.0: When Online Meets Offline, Style Meets Substance, and Machine-to-Machine Meets Human-to-Human” – Philip Kotler, Hermawan Kar
“Marketing 4.0: When Online Meets Offline, Style Meets Substance, and Machine-to-Machine Meets Human-to-Human” – Philip Kotler, Hermawan Kar

Marketing 4.0 is the sequel to our widely-recognized concept of Marketing 3.0, which calls for brands to to...

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