“Marketing and the Millennial Mindset” – An Interview with IBM’s Samantha Klein

June 3, 2016 Christian Sarkar

Samantha Klein is IBM’s first-ever Next Gen intrapreneur, a role that’s the corporate version of Lewis and Clark. She’s part of a team that spends their time identifying new frontiers while simultaneously innovating IBM’s brand to be more relevant, tangible and conversation-worthy with the Next Gen (millennial and Gen Z) audience. She founded IBM’s global […]


Previous Article
VIDEO: Sean Dromgoole on “The Future of Marketing”

What does philosophy have to do with the future of marketing?  Watch:

Next Article
BOOK REVIEW: “Hooked: How to Build Habit-Forming Products” by Nir Eyal

Seventy-nine percent of smartphone owners check their devices within fifteen minutes of waking up. Industry...

Don't Miss a Thing.
We'll keep you up to date with our latest content you'll love.

Stay Updated