“Marketing as Value Creation: 12 Lessons for Global Growth” – Raj Srivastava

April 16, 2016 Christian Sarkar

This article captures a dozen lessons that deserve attention in marketing strategy for global markets. Embrace one or a combination thereof to succeed.  Ingraining an ‘organizational capability’ for innovation in creation of value is indispensable while competing in global markets. The basic questions underlying value creation are: who – which segments to serve (or not […]


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