“Marketing in the Age of Alexa” – An Interview with Niraj Dawar

July 9, 2018 Christian Sarkar

Niraj Dawar is a professor of marketing at the Ivey Business School and the author of Tilt: Shifting Your Strategy from Products to Customers (Harvard Business Review Press, 2013). He is the author of Marketing in the “Age of Alexa,” Harvard Business Review, May-June 2018. How does marketing change in the “Age of Alexa”? Right now, worldwide, the […]

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