“Marketing & Innovation in the 21st Century” – Kohzoh Takaoka, CEO, Nestlé Japan

September 21, 2017 Christian Sarkar

Marketers need to be able to identify and solve customers’ problems as they change along with the times. Back in the 20th century, problems were often solved with products. In the 21st century, it is time to solve customers’ problems –  both conscious and unconscious – through the Internet, Al, and especially through innovations. Marketing is the process of […]

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