“Marketing Needs to Learn to Speak Finance” – Katherine N. Lemon and Jon Biro

August 29, 2018 Christian Sarkar

Let’s face it: Finance speaks the language of business. The CFO aligns her communication with the ideas and the metrics that the CEO, Board of Directors and Investors care about: EBITDA, ROI, Free cashflow. The truth is the CMO’s message is just as important: Marketing is the engine of growth and expectations of growth account for over […]

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