“MarTech Maturity—Are We There Yet?” – Frank Grillo and Brett Eckrich

July 11, 2017 Christian Sarkar

The accelerating shift to digital marketing, especially website, digital commerce, and digital advertising, is fueling unprecedented demand for upgraded marketing technology.  It is increasingly common to see estimates such as “martech spend will exceed CIO spend” or “martech spend equals one-third of the average marketing budget.” CMOs hope that by spending more on martech they […]

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“The Double-Edged Sword of Thought Leadership” – Karl Hellman, Mark Blessington and Christian Sarkar
“The Double-Edged Sword of Thought Leadership” – Karl Hellman, Mark Blessington and Christian Sarkar

The American Marketing Association recently cited a survey by Edelman and LinkedIn, which described what we...

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“The Path to Growth: The Opportunity Algorithm” – Anthony Ulwick
“The Path to Growth: The Opportunity Algorithm” – Anthony Ulwick

Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) ...