“Myth versus Reality in Retail Today” – Frank Grillo and Karl Hellman

February 11, 2018 Christian Sarkar

Brick-and-mortar retailing is outgrowing digital retailing. Here is what is by far the most important take-away from this year’s National Retail Federation (NRF) meeting: According to Forrester, the projected growth rate for pure digital in 2018 is $48 billion, but the projected growth rate of in-store purchases that begin digitally is $69 billion: Purchases involving […]

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“The Social Purpose of Business: Brand Activism as a CEO Imperative” – Philip Kotler and Christian Sarkar
“The Social Purpose of Business: Brand Activism as a CEO Imperative” – Philip Kotler and Christian Sarkar

A Call to Action Larry Fink’s recent letter to CEOs is titled “A Sense of Purpose,” and in it he makes the ...

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“Is This Article Political?” – Karen Puckett and Mark Blessington
“Is This Article Political?” – Karen Puckett and Mark Blessington

Is it possible for marketers to avoid politics in today’s highly social world? We explore this thorny quest...