“Optimizing Marketing: The Ideas-To-Demand Chain” – Robert Shaw and Philip Kotler

June 21, 2016 Christian Sarkar

Marketing is the often viewed as an inefficient process in business today, while at the same time being one of the most important. Yet within it there is a business process that can be simplified and streamlined. Robert Shaw and Philip Kotler describe a comprehensive framework for auditing and transforming for long-term efficiency embraced by […]


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