Christopher Lochhead is a co-founding partner @ Play Bigger Advisors with Dave Peterson and Al Ramadan. Along with his co-authors, he has developed a discipline called category design, revealed in the book Play Bigger – How Pirates, Dreamers, and Innovators Create and Dominate Markets. Previously he served as Chief Marketing Officer of Mercury Interactive, a $1B software company […]
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Most Recent Articles
“Intelligent Retail: The Rise of Frictionless Commerce” – Jamshed Dubash
No one wants to wait in a long line, and yet that’s what customers do everyday in brick-and-mortar retail stores. Except for a store located at 2131 7th Ave, Seattle, WA, near the corner of 7th...
“Turning a Startup into a Brand” – Orly Zeewy
“Your Brand is what other people say about you when you’re not in the room.” Jeff Bezos, CEO, Amazon Getting Ready for Growth One of the key stumbling blocks to growth, is that without a...
“The Value Realization Road Map: How to Ensure Customer Satisfaction” – Javed Matin
Ensuring customers realize the full value of their investment in a vendor’s solution is the foundation for building long-term profitable customer relationships. It all starts with building a...
“The Elements of Value” – An Interview with Jamie Cleghorn
Jamie Cleghorn is a partner with Bain’s Customer Strategy & Marketing and Technology practices. With Eric Almquist and Lori Sherer, he’s the co-author of the ground-breaking Harvard Business...
“Who’s Behind Door Number 2? Better be You” – Howard Tullman
I’ve written in the past about certain structural aspects of markets – especially concerning players who capitalize on the relative scarcity of prime assets or highly-desirable partners – which...
“Data and Trust:
4 Painful Lessons from Facebook” – Frank Grillo and Mark Blessington
If there was ever a doubt about the strategic nature of data, it should be long gone now. Facebook has made a public spectacle of what happens when you get your data strategy wrong. An early read...
Customer Culture: An Interview with Peter Cooke, President, Wright Medical International
Peter Cooke is the President of Wright Medical International, a global health care company that specializes in the manufacturing, supply and service of medical devices implanted for upper...
“The Trust Crisis: What Do Leaders Do Now?”
- An Interview with Stephen M. R. Covey
The Trust Crisis is real. The Economist’s cover story on Facebook illustrates a broader failure of businesses to engender public trust. For reference, the 2018 Edelman Trust Barometer reveals that...
“B2B Call Center Strategy in an
Omnichannel World” – Andrew Harrison and Mark Blessington
B2B companies are increasingly aware their customers expect a variety of well-coordinated buyer’s journey options—face-to-face, telephone, digital. Meeting buyer’s omnichannel expectations is one...
“Strategy Beyond the Hockey Stick”
- An Interview with Chris Bradley, Martin Hirt and Sven Smit
Chris Bradley, Martin Hirt, and Sven Smit are all leaders in McKinsey’s Strategy Practice. They are the authors of Strategy Beyond the Hockey Stick, a new book on strategy and performance. ...
“Brandshaming: The Kids vs. The NRA” – Philip Kotler and Christian Sarkar
This past Valentine’s Day Marjory Stoneman Douglas High School lost 17 students to a mass shooting. The students stood up in revolt against our politicians – asking them to do something instead of...
“The Big Shift: Challenge and Opportunity for Women” – John Hagel
With the World Economic Forum’s 2017 Global Gender Gap Report findings telling us that gender parity is over 200 years away – there has never been a more important time to keep motivated and...
“3 Big Ideas from Amazon and the Implications for Marketing” – Frank Grillo
Amazon’s Jeff Bezos said back in 2013: We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be...
“GE Digital Drives Sales Growth with CRM” – Matthew Hellman
The marketer’s greatest weapon is data – when used in the right way it enables sales and marketing to strike gold by honing in on the most valuable customers, and focus campaign efforts, content,...
“The CMO Survey: How Does Your Company Develop New Marketing Capabilities?” – Christine Moorman
The latest results for the The CMO Survey (February 2018) are in. As promised, Professor Christine Moorman returns with an update. In this post, she examines the survey results as they relate to...
“Being Good: The Search for Brand Authenticity” – Rupert Maconick
Young people want to support brands that do good. In fact, millennials are so highly selective when choosing which brands to support, more than 9-in-10 millennials will switch brands to one...
“The Limits of Milkshake Marketing” – Anthony Ulwick
Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. He is...
“Black Panther: The Future of Cultural Marketing” – Jenny Cheung
The four-day opening of Black Panther netted $242 million in ticket sales, edging out Star Wars: The Last Jedi ($241m) and is now the second-highest grossing film of all time. Culture sells. With...
“The Social Purpose of Business: Brand Activism as a CEO Imperative” – Philip Kotler and Christian Sarkar
A Call to Action Larry Fink’s recent letter to CEOs is titled “A Sense of Purpose,” and in it he makes the case for the CEO leadership for societal good. As the CEO of Blackrock, the largest asset...
“Myth versus Reality in Retail Today” – Frank Grillo and Karl Hellman
