Christopher Lochhead is a co-founding partner @ Play Bigger Advisors with Dave Peterson and Al Ramadan. Along with his co-authors, he has developed a discipline called category design, revealed in the book Play Bigger – How Pirates, Dreamers, and Innovators Create and Dominate Markets. Previously he served as Chief Marketing Officer of Mercury Interactive, a $1B software company […]
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“Play Bigger: The How and Why of Category Design” – An Interview with Christopher Lochhead
Most Recent Articles
“Rethinking Retail: From Micro-Moments to Mega-Experiences” – Frank Grillo
The wave of retail closings in 2017 shows no sign of abating. And now, with the shock waves of Amazon’s announcement still reverberating in the market, we should ask: what can retailers do to...
“Amazon’s Strategy Whiteboard: Whole Foods Acquisition Disrupts Retail” – Christian Sarkar
Amazon announces that it will buy Whole Foods Market for $13.7 billion and panic ensues in the retail markets. Shares of Walmart, Target, Kroger, Dollar General, and Costco tumble immediately....
“Social Media: Considerations for B2C vs. B2B” – Frank Grillo
The use of social media channels continues to grow. With over one-third of the world’s population on social media, all signs point to further growth. But companies are falling short in their...
“Driving Toward CRM 3.0 in the Automotive Industry” – Tom Colucci and Daniel Rubin
The trend toward personalized marketing is global. Today, across the world, buyers expect companies to interact with them as individuals, on a personal level, in a timely fashion, and with...
“Social Media Marketing: A Practitioner Guide” – An Interview with Marc Opresnik
Dr. Marc Opresnik is a distinguished professor of Marketing and a member of the Board of Directors at SGMI Management Institute St. Gallen in Switzerland, a leading international business school....
“The Driver in the Driverless Car” – An Interview with Vivek Wadhwa
Vivek Wadhwa is a Distinguished Fellow at Carnegie Mellon University’s College of Engineering and a Director of Research at Duke University’s Pratt School of Engineering. He is a globally...
“The Impact of Social Media on Customer Experience” – Christian Sarkar
By now most companies realize that they are competing on customer experience. What is not understood as well is the social imperative: social media is now perhaps the most critical component of...
“Digital Twins, IoT, and the Future of Business” – An Interview with Sanjay Sarma
As the co-founder of the Auto-ID Center at MIT, Sanjay Sarma developed many of the key technologies behind RFID standards used worldwide. He is the Vice President for Open Learning, and leads the...
“W. A. Dwiggins: A Life in Design” – An Interview with Rob Saunders
Rob Saunders is the founder of Letterform Archive, a nonprofit center that offers hands-on access to a curated collection of over 40,000 items related to lettering, typography, calligraphy, and...
VIDEO: Scott Galloway – “How Amazon is Dismantling Retail”
Professor Scott Galloway speaks about how Amazon is disrupting retail. His insights are worth close attention. Not only has Amazon changed consumer shopping habits, it has changed the...
“AI and Jobs to be Done: The Future of Work” – Anthony Ulwick
Tony Ulwick is the pioneer of Jobs-to-be-Done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. He is...
“The ‘Four Rs’ of Event Return on Investment” – Michael Piddock
Most marketers will be more than familiar with the Four Ps of the Marketing Mix – latterly increased to Six Ps or even Seven. So as a former CMO myself, I like it when concepts can be pinned to...
“CMO SURVEY Update: Marketers to Spend on Analytics; Use Remains Elusive” – Christine Moorman
Spending on marketing analytics—quantitative data about customer behavior and marketplace activities—is expected to leap from 4.6 percent to almost 22 percent of marketing budgets in the next...
“CRM 3.0: Can Technology Bring Human Interaction Back to Marketing?” – Shirish Lal and Michel Feaster
Years ago, marketing was exclusively implemented through human interaction — think personal outreach and door-to-door sales. As time went on and demographics and databases started to drive direct...
“The Future of Shopping Malls: What Will Save Brick and Mortar?” – Madison Bloom
Anchor stores were once the lifeblood of the shopping mall, drawing both customers and other tenants. But retail and the malls have changed, and consumers are more likely to shop the smaller...
“The War for the Soul of Capitalism” – An Interview with Philip Kotler
You have made a distinction between companies that care about their social obligations and companies that don’t. Why is this such a big deal? Economists used to say that the only responsibility...
“Can Wall Street Win in Sustainable Investments? The Social Function of Marketing for Good” – Elsie Maio
The opportunity is here and now. Let’s dive into the investment ecosystem to survey from the inside the dynamics of the sustainable, or impact investing trend. I was moved to do so by the much...
“Define Markets Around the Customer’s Job-To-Be-Done” – Anthony Ulwick
Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. He is...
BOOK REVIEW: “What to Do When Machines Do Everything” by Malcolm Frank, Paul Roehrig, and Ben Pring
Artificial intelligence has left the laboratory (and the movie lot) and is in your building. It’s in your home. It’s in your office. From Alexa to Nest to Siri to Uber to Waze, we are surrounded ...
“A Blueprint for Aligning Sales and Marketing” – Javed Matin