“Pricing and the CEO” – Hermann Simon, Chairman, Simon-Kucher & Partners

October 24, 2017 Christian Sarkar

We are observing an increasing involvement of CEOs in pricing, which has a significant impact on profit performance. The CEO’s role is threefold: strategic, cultural, and custodial. If a company chooses a premium price positioning, all aspects of strategy, culture and implementation have to be different from those of a company that aims for a […]

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