“Rethinking Innovation: Can Marketing Help?” – Anthony Ulwick

May 9, 2016 Tony Ulwick

Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. He is the author of  “What Customers Want” (McGraw-Hill) and numerous articles in Harvard Business Review and Sloan Management Review. In more than 95 percent of the hundreds of companies our […]


Previous Article
“The Executive Guide to Marketing Effectiveness” – Philip Kotler

NOTE: We asked Professor Kotler about how executives should evaluate marketing effectiveness. We discovered...

Next Article
QUESTION: Content Marketing – “What can we Learn from Coca-Cola?”

No one doubts the marketing prowess of Coca-Cola. Here’s how the iconic brand plans to go even bigger: QUES...

Don't Miss a Thing.
We'll keep you up to date with our latest content you'll love.

Stay Updated