“Rethinking Marketing” – Gaurav Bhalla

February 25, 2016 Christian Sarkar

Sadly, marketing is a fractured discipline. Too many adjectives – inbound, outbound, guerrilla, digital, social, social media, etc. – have splintered what should and must be its fundamental focus – the customer. In 2009, Roland Rust, Christine Moorman, and myself published an article titled “Rethinking Marketing” in Harvard Business Review. The main point of the […]


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