“Social Media: Considerations for B2C vs. B2B” – Frank Grillo

June 10, 2017 Christian Sarkar

The use of social media channels continues to grow. With over one-third of the world’s population on social media, all signs point to further growth. But companies are falling short in their efforts to harness social media. Last year, The CMO Survey found that almost half of firms (44.1%) say they haven’t been able to show the […]

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“Driving Toward CRM 3.0 in the Automotive Industry” – Tom Colucci and Daniel Rubin

The trend toward personalized marketing is global. Today, across the world, buyers expect companies to inte...