SoulBranding in the C-Suite: Eight Guidelines for Values Branding – Elsie Maio

June 25, 2016 Christian Sarkar

Why is the corporate brand such a hot topic among CEOs? As powerful as the brand has been as a marketing asset, it is emerging as an equally powerful tool for general management. CEOs now see how the corporate brand can fuel two of their most urgent agendas: – to transform business performance; and – […]


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