“Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler

September 8, 2018 Christian Sarkar

Marketing today means brands must stand for something– even if it means sacrificing a segment of their customers in order to be cool with the segment they are consciously targeting. Sadly, but predictably, the political polarization of the market by politicians and their followers is forcing companies to examine their values and take a visible […]

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“Open to Think” – An Interview with Dan Pontefract
“Open to Think” – An Interview with Dan Pontefract

Dan Pontefract is Chief Envisioner at TELUS, a Canadian telecommunications company, where he heads the Tran...

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“Marketing Needs to Learn to Speak Finance” – Katherine N. Lemon and Jon Biro
“Marketing Needs to Learn to Speak Finance” – Katherine N. Lemon and Jon Biro

Let’s face it: Finance speaks the language of business. The CFO aligns her communication with the ideas and...

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