“Strategy Beyond the Hockey Stick” 
- An Interview with Chris Bradley, Martin Hirt and Sven Smit

March 20, 2018 Christian Sarkar

Chris Bradley, Martin Hirt, and Sven Smit are all leaders in McKinsey’s Strategy Practice. They are the authors of Strategy Beyond the Hockey Stick, a new book on strategy and performance.  Marketers can learn an important lesson about the “social” pitfalls of strategy and why and how social dynamics can make or break your company’s […]

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