“Targeting the Multicultural Millennial” – Courtney Jones

January 20, 2017 Christian Sarkar

In a previous article, we highlighted the profound change that has taken place in the cultural landscape of the US: a majority of America (53%) now live in a household with high multicultural influence.  What was once considered “multicultural” is now mainstream.  Now let’s look at multicultural Millennials – who they are and how to reach them. […]

Read more...

Previous Article
“The Big Shift in Platform Business Models” – John Hagel
“The Big Shift in Platform Business Models” – John Hagel

Everywhere you look today, platform businesses are in the news. Most of the stories focus on what platforms...

Next Article
“Getting Started With Jobs-to-be-Done Theory” – Anthony Ulwick
“Getting Started With Jobs-to-be-Done Theory” – Anthony Ulwick

Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) ...