“The 4 Cs of B2B Sales Performance” – Javed Matin

November 16, 2016 Christian Sarkar

In today’s hypercompetitive B2B world, every sales leader is challenged, or maybe I should say stressed-out, by four key questions: Is there adequate coverage in the sales pipeline to make the number? Do we have confidence in the quality of opportunities in the pipeline? Can we commit the number? Do we have the right cadence in our sales operations to ensure […]


Previous Article
“Best Practice: Managing Risk – Take a Holistic Approach to Marketing” – Christi Cannon

Brand marketing has never been more complex or more perilous than it is today. Day in and day out, marketin...

Next Article
“The Jobs-to-be-Done Growth Strategy Matrix” by Anthony Ulwick

Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) ...