“The 5 Biggest Global Challenges for Indian Brands” – Matthew Hellman

October 26, 2017 Christian Sarkar

Expanding a brand is always a challenge. It requires positioning, awareness building, distribution, selling, delivering the brand promise, and so on. But Indian brands face five special challenges when expanding abroad. Here are the challenges along with strategies to address them: Foreigners don’t trust Indian brands. According to PR consulting firm Edelman’s 2017 “Trust Barometer” […]

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