“The Analytical Marketer” – An Interview with SAS’ Adele Sweetwood

October 4, 2016 Christian Sarkar

Adele Sweetwood is head of global marketing at SAS,  and the author of The Analytical Marketer: How to Transform your Marketing Organization.  The book provides critical insight into the changing marketing organization—digital, agile, and analytical—and the tools for reinventing it. This book is based on the author’s firsthand experience of transforming a marketing organization from “art” to […]


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