“The AREA Method: When A Good Strategy Is Not Enough” – Cheryl Strauss Einhorn

August 12, 2017 Christian Sarkar

As marketers, we sometimes struggle to turn our strategies into results.  We asked renowned decision-making expert Cheryl Strauss Einhorn to explain how to execute on good ideas. Recently there’s a lot of evidence of high profile strategy failures, whether it’s the healthcare overhaul in Congress, the inability of the Organization of Petroleum Exporting Countries to bolster oil […]

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“The Silver Lining of Click Fraud” – David Rodnitzky and Frank Grillo
“The Silver Lining of Click Fraud” – David Rodnitzky and Frank Grillo

On July 27, the Wall Street Journal reported that P&G cut $100 million out of their second quarter digital ...

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“Improving Economic Prosperity through Nation Branding” – David J Reibstein
“Improving Economic Prosperity through Nation Branding” – David J Reibstein

The most successful companies spend considerable time, energy, and money managing their brands. Would natio...