“The CMO should be the Chief Experiment Officer” – Greg M. Thomas

January 15, 2016 Greg Thomas

The role of the CMO is a point of contentious debate. One measure of the health of the role is the average tenure of CMOs, which measures how long on average managers hold to role before being replaced by a successor. The tenure of the CMO is reported at 48 months in 2014, which is […]


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