“The CMO Survey: How Does Your Company Develop New Marketing Capabilities?” – Christine Moorman

March 1, 2018 Christian Sarkar

The latest results for the The CMO Survey (February 2018) are in. As promised, Professor Christine Moorman returns with an update.  In this post, she examines the survey results as they relate to developing marketing knowledge and capabilities. Results from the February 2018 CMO Survey (Highlights PDF) indicate that companies are investing in the development of marketing knowledge. The […]

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