“The Continuous Transformation Imperative” – John Hagel

August 17, 2018 Christian Sarkar

The American Marketing Association has identified seven greatest challenges for marketers. High on that list is “digital transformation.”  We asked John Hagel for his take on digital transformation and how it impacts the business landscape of the future.   What is transformation? Transformation has become one of the most over-used and loosely used words in […]

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“The Regressive Brand: The Dark Side of Brand Activism” – Philip Kotler and Christian Sarkar
“The Regressive Brand: The Dark Side of Brand Activism” – Philip Kotler and Christian Sarkar

“…when riches and virtue are placed together in the scales of the balance, the one always rises as the othe...

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“Unleashing the Co-Creation of Value” – Jagdish N. Sheth and Karl Hellman
“Unleashing the Co-Creation of Value” – Jagdish N. Sheth and Karl Hellman

The internet and mobile marketing have sparked interest in co-creation of value defined as the collaboratio...

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