“The Customer Culture Imperative: Is Marketing Destined to Lead a Better World?” – Linden Brown and Chris L. Brown

February 6, 2018 Christian Sarkar

What does it mean to be customer-centric? We identify seven disciplines that reflect what customer-centric businesses do and how they embed these disciplines into their culture. We show how the seven disciplines lead to superior performance. Here’s how the level of customer centricity of an organization, business unit, function or team can be measured and […]

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