“The Double-Edged Sword of Thought Leadership” – Karl Hellman, Mark Blessington and Christian Sarkar

July 13, 2017 Christian Sarkar

The American Marketing Association recently cited a survey by Edelman and LinkedIn, which described what we call the double-edged sword of thought leadership.  On the one hand, 90 percent of CXO’s cited the importance of thought leadership materials when evaluating potential partners. On the other, the vast majority of materials they receive diminish their opinions […]

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“Criticisms and Contributions of Marketing: An Excerpt from Philip Kotler’s Autobiography” – Philip Kotler
“Criticisms and Contributions of Marketing: An Excerpt from Philip Kotler’s Autobiography” – Philip Kotler

PHILIP KOTLER is known around the world as the “father of modern marketing.” For over 50 years he has taugh...

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“MarTech Maturity—Are We There Yet?” – Frank Grillo and Brett Eckrich
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The accelerating shift to digital marketing, especially website, digital commerce, and digital advertising,...