“The Elements of Value” – An Interview with Jamie Cleghorn

April 11, 2018 Christian Sarkar

Jamie Cleghorn is a partner with Bain’s Customer Strategy & Marketing and Technology practices.  With Eric Almquist and Lori Sherer, he’s the co-author of the ground-breaking Harvard Business Review article on elements of value in B2B markets. The Value Pyramid, as they term the concept,  categorizes the elements of customer value into the levels of a pyramid, with […]

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