“The ‘Four Rs’ of Event Return on Investment” – Michael Piddock

April 5, 2017 Christian Sarkar

Most marketers will be more than familiar with the Four Ps of the Marketing Mix – latterly increased to Six Ps or even Seven. So as a former CMO myself, I like it when concepts can be pinned to one letter of the alphabet. It doesn’t always work, and you find yourself shoe-horning things in […]


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