“The ‘Four Rs’ of Event Return on Investment” – Michael Piddock

April 5, 2017 Christian Sarkar

Most marketers will be more than familiar with the Four Ps of the Marketing Mix – latterly increased to Six Ps or even Seven. So as a former CMO myself, I like it when concepts can be pinned to one letter of the alphabet. It doesn’t always work, and you find yourself shoe-horning things in […]

Read more...

Previous Article
“AI and Jobs to be Done: The Future of Work” – Anthony Ulwick
“AI and Jobs to be Done: The Future of Work” – Anthony Ulwick

Tony Ulwick is the pioneer of Jobs-to-be-Done theory, the inventor of the Outcome-Driven Innovation® (ODI) ...

Next Article
“CMO SURVEY Update: Marketers to Spend on Analytics; Use Remains Elusive” – Christine Moorman

Spending on marketing analytics—quantitative data about customer behavior and marketplace activities—is exp...