“The Global CMO” – An Interview with Greg Paull

May 2, 2018 Christian Sarkar

As the landscape shifts, global marketers have to balance advancing unique organizational initiatives with the transformation of their entire sector. Many CMOs are spending more on technology than their Chief Information Officers (CIOs) or Chief Technology Officers (CTOs). In this new environment, what can a CMO do to stay ahead of the curve? Global CMO […]

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“Marketing 4.0: When Online Meets Offline, Style Meets Substance, and Machine-to-Machine Meets Human-to-Human” – Philip Kotler, Hermawan Kar
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