“The O-Factor: A Powerful Tool To Improve Marketing Effectiveness” – Marcy Strauss Axelrod

February 17, 2017 Christian Sarkar

The average adult makes around 35,000 decisions each day.  Almost all are habitual. This is because our brains are efficiency seekers, leading familiarity and ease to win, and habits to rule our lives. When shopping we often make the easy choice. This product or that? For many needs, we want to know right away, without […]

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“How to Engineer Micro-Moments using Jobs to be Done” – Anthony Ulwick
“How to Engineer Micro-Moments using Jobs to be Done” – Anthony Ulwick

Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) ...

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“5 Marketing KPIs You Cannot Measure But Should Care About” – Nicole Rodrigues
“5 Marketing KPIs You Cannot Measure But Should Care About” – Nicole Rodrigues

This article is a reprint of a Forbes Agency Council contribution by NRPR‘s Nicole Rodrigues.  Our view is ...