“The Power Dynamics of Thought Leadership: From Expert to Celebrity” – Christian Sarkar

January 29, 2017 Christian Sarkar

In a digital world, two words are used often, and sometimes interchangeably, to explain why some individuals and companies become the arbiters of taste and fashion. The words are “influencer” and “thought-leadership,” – both of which have led to the popular phrases “influencer-marketing” and “thought-leadership marketing.”  As marketers, we are often urged by company executives to […]


Previous Article
“The Marketing of Lies” – Elsie Maio

As marketers and branding professionals, we are well aware of the risks and penalties for false advertising...

Next Article
“The Big Shift in Platform Business Models” – John Hagel

Everywhere you look today, platform businesses are in the news. Most of the stories focus on what platforms...