“The Silver Lining of Click Fraud” – David Rodnitzky and Frank Grillo

August 16, 2017 Christian Sarkar

On July 27, the Wall Street Journal reported that P&G cut $100 million out of their second quarter digital ad spend with no adverse effect on their business.  They cut ads targeted by bots and placements that were inconsistent with brand equity. On the one hand, as the biggest advertiser in the world, P&G’s views […]

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“The Fight for Brand USA” – Mark Blessington
“The Fight for Brand USA” – Mark Blessington

An intense fight is being waged over brand America.  While personal views certainly play a role, America’s ...

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“The AREA Method: When A Good Strategy Is Not Enough” – Cheryl Strauss Einhorn
“The AREA Method: When A Good Strategy Is Not Enough” – Cheryl Strauss Einhorn

As marketers, we sometimes struggle to turn our strategies into results.  We asked renowned decision-making...