“The Social Purpose of Business: Brand Activism as a CEO Imperative” – Philip Kotler and Christian Sarkar

February 13, 2018 Christian Sarkar

A Call to Action Larry Fink’s recent letter to CEOs is titled “A Sense of Purpose,” and in it he makes the case for the CEO leadership for societal good. As the CEO of Blackrock, the largest asset manager in the world, Fink manages more than $6 trillion in investments through 401(k) plans, exchange-traded funds […]

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