“The Trust Gap Diagnostic” – Elsie Maio

July 24, 2017 Christian Sarkar

The 2017 Edelman Trust Barometer confirms that trust is in crisis around the world. The general population’s trust in all four key institutions — business, government, NGOs, and media — has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012. This does not bode well for corporate brands.  When […]

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BOOK REVIEW: “Invisible Influence: The hidden forces that shape behavior” by Jonah Berger
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“View: Should Marketing be Political?” – Karen Puckett and Mark Blessington
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