“Unleashing the Co-Creation of Value” – Jagdish N. Sheth and Karl Hellman

August 16, 2018 Christian Sarkar

The internet and mobile marketing have sparked interest in co-creation of value defined as the collaboration of producers and consumers in the creation of value through the definition, production, delivery, and use of products and services. To the traditional marketer, the interest in the co-creation of value may seem like a shift. Traditional brand management was all about […]

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