“View: Should Marketing be Political?” – Karen Puckett and Mark Blessington

July 19, 2017 Christian Sarkar

Conventional wisdom has always held that marketers should steer well clear of politics, and some won’t hesitate to repeat the warning.  The downside risks were typically envisioned with horror and quite viscerally.  Nothing could be worse than becoming a political punching bag for politicians and the media.  Why would anyone want to offer themselves up […]

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“The Trust Gap Diagnostic” – Elsie Maio
“The Trust Gap Diagnostic” – Elsie Maio

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“Criticisms and Contributions of Marketing: An Excerpt from Philip Kotler’s Autobiography” – Philip Kotler
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PHILIP KOTLER is known around the world as the “father of modern marketing.” For over 50 years he has taugh...