“Who Won the World Cup?” – Branding Analysis from SoccerBlog.com

July 24, 2018 Christian Sarkar

For the recent FIFA World Cup 2018, SoccerBlog.com teamed up with The Marketing Journal to analyze the branding impact of the month-long tournament. Our methodology included three key sources – online surveys with just over 500 fans, expert opinion from analysts, and FIFA stats from the tournament. As the most popular game in world,  the FIFA […]

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