“Why Are CMOs In Trouble?” – An Interview with Kim Whitler

July 8, 2017 Christian Sarkar

Frank Grillo (CMO of Harte Hanks) interviews Kimberly A. Whitler (assistant professor at University of Virginia’s Darden School of Business). The topic?  Low CMO tenure and what to do about it. Frank Grillo:  A recent article by Kimberly Whitler and Neil Morgan entitled “Why CMOs Never Last” cites research which shows that CMOs have the lowest […]

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