“Why Focusing on Marketing Spend Is a Mistake” – Kimberly A. Whitler

July 7, 2018 Christian Sarkar

Marketing budgets. For some reason, this is a popular topic among news organizations. And I wonder why. Why do reporters and research organizations spend so much time talking about how much money marketers are spending, with the potential implication being that more spending is somehow better. Consider Gartner’s comment below. While reporting a fact, it […]

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