“Why Should I Trust Your Brand?” – Madison Bloom

August 15, 2016 Christian Sarkar

A critical job of a global marketing professional is to understand the mindset of the customer.  For the brand manager, this means stepping into the shoes of the customer – understanding unmet needs, desires, and the motivation to attach themselves to the brand. The key to this attachment is trust. As marketers we are all aware of the link between […]


Previous Article
“Robots Can Restore Our Humanity” – John Hagel

The Robots Are Coming!  How will the rise of robotics and AI play out in business? John Hagel, co-chairman ...

Next Article
“Aligning Sales and Marketing Strategy: The Customer Value Imperative” – Javed Matin

Over the years, one observation about large and mid-sized business has been remarkably consistent – when ma...

Don't Miss a Thing.
We'll keep you up to date with our latest content you'll love.

Stay Updated