“Will the 4th Industrial Revolution Kill Store-Based Retailing?” – Philip Kotler

November 2, 2017 Christian Sarkar

I am impressed with how many citizens – young, middle-age, and old – now use their smart phones to do their shopping.  They not only use their phone in the store to do comparison pricing.  More of them are not going to stores to do their shopping.  They’re simply becoming addicted to online shopping. Today, […]

Read more...

Previous Article
“Marketers Without Borders” – Al Ries
“Marketers Without Borders” – Al Ries

“Doctors Without Borders” is doing an excellent job in supplying medical help to some of the poorest people...

Next Article
“The 5 Biggest Global Challenges for Indian Brands” – Matthew Hellman
“The 5 Biggest Global Challenges for Indian Brands” – Matthew Hellman

Expanding a brand is always a challenge. It requires positioning, awareness building, distribution, selling...