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Check out our latest videos--from thought leadership, product capabilities and more.

  • Forget about Cryptocurrency—The Opportunity is Blockchain1:30

    Forget about Cryptocurrency—The Opportunity is Blockchain

    JD Metcalf, VP of Marketing Strategy at Harte Hanks, explains how blockchain technology can provide value to your financial services customers.

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  • Why CPG Brands Need to Think Bigger than the Product on the Shelf2:42

    Why CPG Brands Need to Think Bigger than the Product on the Shelf

    Brands that produce commodity products can still make real connections with their customers (think Coca-Cola). Zach Nelson, VP of Marketing Strategy at Harte Hanks, explains how.

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  • How Banks Can Compete with FinTech—It's Not How You'd Think!1:00

    How Banks Can Compete with FinTech—It's Not How You'd Think!

    Fintech seems to be one of the biggest threats to traditional financial services providers, but worrying about all of the possible technology-based players isn't likely to help you succeed.

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  • What does "Human Marketing" Mean for Banks? Time to Find Out.1:19

    What does "Human Marketing" Mean for Banks? Time to Find Out.

    The more time we all spend interacting with digital devices, the more we crave human interaction. And customers want marketers to get to know them as individuals. JD Metcalf, VP of Marketing Strategy

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  • What's the Biggest Threat to Banks and Credit Unions?1:33

    What's the Biggest Threat to Banks and Credit Unions?

    At the end of 2017, over $2B was sitting in the Starbucks payment app. Find out why this is important to banks and credit unions and what they can do about it from JD Metcalf, VP of Marketing Strategy

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  • Why Brands Need to "Surround" Customers with Coordinated Messaging1:48

    Why Brands Need to "Surround" Customers with Coordinated Messaging

    It is the essence of omnichannel marketing: surrounding customers with relevant, coordinated messaging across channels, in the right moments. Zach Nelson, VP of Marketing at Harte Hanks, explains the

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  • Banks: Here's the Big Acquisition Opportunity You're Missing2:10

    Banks: Here's the Big Acquisition Opportunity You're Missing

    Most banks and credit unions want to tap into this acquisition opportunity—and it might be easier than it appears. Find out which opportunity we're referring to from JD Metcalf.

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  • Make Your Brand Relevant with "Lifestyle Wrappers"2:37

    Make Your Brand Relevant with "Lifestyle Wrappers"

    Zach Nelson, VP of Marketing Strategy, explains how brands like Coca Cola surround products with "lifestyle wrappers" to create emotional connection and stay with the consumer between purchases.

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  • Personas: Beyond Stereotypes and Demographics0:53

    Personas: Beyond Stereotypes and Demographics

    It's time to put the persona back in your personas.

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  • What Does the Future of AI Look Like in Marketing?1:01

    What Does the Future of AI Look Like in Marketing?

    Laura Watson, Director of Strategy at Harte Hanks, explains how some day in the (near?) future, machines will be able to use artificial intelligence to read our emotions and act accordingly—allowing m

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  • What Every Financial Services Marketer Needs to Prioritize Now0:45

    What Every Financial Services Marketer Needs to Prioritize Now

    Find out what should be at the top of every financial services marketer's priority list this year from Laura Watson, Director of Strategy at Harte Hanks. Learn more from Laura about how to be human i

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  • What Does it Mean to be More Human in Financial Services Marketing?1:05

    What Does it Mean to be More Human in Financial Services Marketing?

    Ironically, a more human approach to marketing is now possible through the use of technology. Laura Watson, Director of Strategy at Harte Hanks, explains. Learn more from Laura about how to be human

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  • Which Brands are Getting AI Right?1:14

    Which Brands are Getting AI Right?

    Laura Watson, Director of Strategy at Harte Hanks, explains that the brands getting AI right are those that are using it to serve the customer. Listen in for a prime example. Learn more about AI from

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  • How to Stand Out in a Crowded Content Space1:02

    How to Stand Out in a Crowded Content Space

    Your brand's content is not only competing with other brands—it's also competing with the likes of Netflix, Hulu and Amazon Prime content for attention. You can stand out by delivering real value. Nic

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  • Who is Nailing Personalized Social Right Now?1:27

    Who is Nailing Personalized Social Right Now?

    Social media should be about having personalized conversations. See which brand Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, holds on a pedestal for social personalization.

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  • Heard of Context Audiences? See What They are and How to Build Them0:54

    Heard of Context Audiences? See What They are and How to Build Them

    Instead of trying to be everything to everyone on social media, consider context audiences. Hear Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explain why they can be a great

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  • How to Find Your Brand Advocates1:59

    How to Find Your Brand Advocates

    While reaching a large audience with a prominent influencer sounds like a winning bet, you might be better off focusing on your brand advocates. Kate Sullivan, Senior Director, Digital & Social Media

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  • What are Customers Looking for from Brands on Social?1:58

    What are Customers Looking for from Brands on Social?

    Do you know what your customers want from you on social? Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explains what it is—and how to deliver it.

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  • How to Create an Always-On Content Machine1:08

    How to Create an Always-On Content Machine

    Content that never sleeps! Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explains an insider tip for creating an always-on content machine. Check out how to create lots of con

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  • Hey, Social Media Marketers! Don't Get Comfortable.0:39

    Hey, Social Media Marketers! Don't Get Comfortable.

    Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explains what should be top of mind for social media marketers in 2018.

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