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  • Personas: Beyond Stereotypes and Demographics0:53

    Personas: Beyond Stereotypes and Demographics

    It's time to put the persona back in your personas.

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  • What Does the Future of AI Look Like in Marketing?1:01

    What Does the Future of AI Look Like in Marketing?

    Laura Watson, Director of Strategy at Harte Hanks, explains how some day in the (near?) future, machines will be able to use artificial intelligence to read our emotions and act accordingly—allowing m

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  • What Every Financial Services Marketer Needs to Prioritize Now0:45

    What Every Financial Services Marketer Needs to Prioritize Now

    Find out what should be at the top of every financial services marketer's priority list this year from Laura Watson, Director of Strategy at Harte Hanks. Learn more from Laura about how to be human i

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  • What Does it Mean to be More Human in Financial Services Marketing?1:05

    What Does it Mean to be More Human in Financial Services Marketing?

    Ironically, a more human approach to marketing is now possible through the use of technology. Laura Watson, Director of Strategy at Harte Hanks, explains. Learn more from Laura about how to be human

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  • Which Brands are Getting AI Right?1:14

    Which Brands are Getting AI Right?

    Laura Watson, Director of Strategy at Harte Hanks, explains that the brands getting AI right are those that are using it to serve the customer. Listen in for a prime example. Learn more about AI from

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  • How to Stand Out in a Crowded Content Space1:02

    How to Stand Out in a Crowded Content Space

    Your brand's content is not only competing with other brands—it's also competing with the likes of Netflix, Hulu and Amazon Prime content for attention. You can stand out by delivering real value. Nic

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  • Who is Nailing Personalized Social Right Now?1:27

    Who is Nailing Personalized Social Right Now?

    Social media should be about having personalized conversations. See which brand Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, holds on a pedestal for social personalization.

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  • Heard of Context Audiences? See What They are and How to Build Them0:54

    Heard of Context Audiences? See What They are and How to Build Them

    Instead of trying to be everything to everyone on social media, consider context audiences. Hear Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explain why they can be a great

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  • How to Find Your Brand Advocates1:59

    How to Find Your Brand Advocates

    While reaching a large audience with a prominent influencer sounds like a winning bet, you might be better off focusing on your brand advocates. Kate Sullivan, Senior Director, Digital & Social Media

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  • What are Customers Looking for from Brands on Social?1:58

    What are Customers Looking for from Brands on Social?

    Do you know what your customers want from you on social? Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explains what it is—and how to deliver it.

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  • How to Create an Always-On Content Machine1:08

    How to Create an Always-On Content Machine

    Content that never sleeps! Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explains an insider tip for creating an always-on content machine. Check out how to create lots of con

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  • Hey, Social Media Marketers! Don't Get Comfortable.0:39

    Hey, Social Media Marketers! Don't Get Comfortable.

    Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explains what should be top of mind for social media marketers in 2018.

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  • How to be Human with Your Content—Understand the Buyer's Journey1:14

    How to be Human with Your Content—Understand the Buyer's Journey

    Content is still king, but only if it delivers value to those that engage with it. Nicole Bump, Director of Content Marketing at Harte Hanks, explains how to deliver this value by understanding the bu

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  • 3 Tips for Creating a Lot of Content—Quickly1:56

    3 Tips for Creating a Lot of Content—Quickly

    We know content is important, but it can be a big challenge to create a steady stream of high quality material. Nicole Bump, Director of Content Marketing at Harte Hanks, provides three tips for produ

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  • Are You Measuring the Right Social Metrics?1:04

    Are You Measuring the Right Social Metrics?

    If we're looking to generate true dialogue on social media, we need to measure more than likes. Nick LaBran, Social Media Intelligence, provides some alternatives.

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  • How to Cut through the Noise in Social Media1:07

    How to Cut through the Noise in Social Media

    It's one of the biggest challenges facing social media marketers: being heard in a sea of ever increasing voices. Hear what Nick LaBran, Social Media Intelligence at Harte Hanks, recommends.

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  • What are Marketers Getting Wrong with Social?0:46

    What are Marketers Getting Wrong with Social?

    Are you being social on social? Or making this common mistake? Nick LaBran, Social Media Intelligence at Harte Hanks, explains what lots of marketers are getting wrong.

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  • Financial Services Marketers: Here's Why Your Brand Needs to be Human1:12

    Financial Services Marketers: Here's Why Your Brand Needs to be Human

    At the end of the day, we're all people, and we're making decisions not just based on rational evaluation—but also based on our experiences with brands. Brands therefore need to connect with customers

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  • Why Mobile is a Great Channel to have a More Human Conversation0:47

    Why Mobile is a Great Channel to have a More Human Conversation

    People have deep, emotional connections with their smartphones, which makes mobile a great place to have a genuine, human conversation. Hear more from Nicole Pawluk, Director of Strategy and Planning

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  • How to Reach the Customer that Avoids Marketing0:56

    How to Reach the Customer that Avoids Marketing

    For customers that avoid marketing messages, it's best to forget about "marketing" altogether. Instead, focus on creating value. Nicole Pawluk, Director of Strategy and Planning with Harte Hanks, expl

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