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  • Are You Measuring the Right Social Metrics?1:04

    Are You Measuring the Right Social Metrics?

    If we're looking to generate true dialogue on social media, we need to measure more than likes. Nick LaBran, Social Media Intelligence, provides some alternatives.

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  • How to Cut through the Noise in Social Media1:07

    How to Cut through the Noise in Social Media

    It's one of the biggest challenges facing social media marketers: being heard in a sea of ever increasing voices. Hear what Nick LaBran, Social Media Intelligence at Harte Hanks, recommends.

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  • What are Marketers Getting Wrong with Social?0:46

    What are Marketers Getting Wrong with Social?

    Are you being social on social? Or making this common mistake? Nick LaBran, Social Media Intelligence at Harte Hanks, explains what lots of marketers are getting wrong.

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  • Financial Services Marketers: Here's Why Your Brand Needs to be Human1:12

    Financial Services Marketers: Here's Why Your Brand Needs to be Human

    At the end of the day, we're all people, and we're making decisions not just based on rational evaluation—but also based on our experiences with brands. Brands therefore need to connect with customers

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  • Why Mobile is a Great Channel to have a More Human Conversation0:47

    Why Mobile is a Great Channel to have a More Human Conversation

    People have deep, emotional connections with their smartphones, which makes mobile a great place to have a genuine, human conversation. Hear more from Nicole Pawluk, Director of Strategy and Planning

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  • How to Reach the Customer that Avoids Marketing0:56

    How to Reach the Customer that Avoids Marketing

    For customers that avoid marketing messages, it's best to forget about "marketing" altogether. Instead, focus on creating value. Nicole Pawluk, Director of Strategy and Planning with Harte Hanks, expl

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  • What is the Biggest Mistake Marketers are Making with Mobile?0:52

    What is the Biggest Mistake Marketers are Making with Mobile?

    "If you build it, they will come." Not so with mobile apps. Nicole Pawluk, Director of Strategy and Planning with Harte Hanks, explains why marketers need a plan for how to continually engage users wi

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  • Interact in Ways that Feel Refreshingly Human0:56

    Interact in Ways that Feel Refreshingly Human

    Understand your customers' digital buyer signals to say the right things, in the right moments, beautifully on cue. See how with the right Data & MarTech Ecosystem at hartehanks.com/datamartech.

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  • How B2B Marketers Need to Think About Personalization1:19

    How B2B Marketers Need to Think About Personalization

    For B2B marketers to be successful, they need to take personalization beyond a name in an email to consistently serving up contextual messaging that aligns with behavioral insights and the buyer's jou

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  • Content is Still King for B2B Marketers1:03

    Content is Still King for B2B Marketers

    DeShelia Spann, Director of Strategy at Harte Hanks, explains why content is one of the few things that will remain constant in B2B marketing—and how to use it across the buyer's journey.

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  • How B2B Marketers Should Use Artificial Intelligence1:14

    How B2B Marketers Should Use Artificial Intelligence

    Harte Hanks Director of Strategy DeShelia Spann explains how B2B marketers can use AI to move from broad-based messaging to a one-to-one approach.

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  • Why Storytelling is Important in B2B—and How to Get Started2:25

    Why Storytelling is Important in B2B—and How to Get Started

    Harte Hanks Strategist Beth Curtis-Clarke explains why B2B brands need to go beyond metrics and facts to humans and emotion in their marketing—and provides tips for getting started with storytelling.

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  • IBM Uses Social Listening for ABM1:21

    IBM Uses Social Listening for ABM

    Some B2B brands are doing great account based marketing. Alex Gill, SVP of B2B Strategy at Harte Hanks, explains how IBM is successfully using social listening to drive their ABM efforts.

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  • Mistakes Brands Make with ABM0:51

    Mistakes Brands Make with ABM

    Alex Gill, SVP of B2B Strategy at Harte Hanks, explains some of the mistakes brands are making with their account based marketing (ABM).

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  • What is Account Based Marketing (ABM)?1:04

    What is Account Based Marketing (ABM)?

    Alex Gill, SVP of B2B Strategy at Harte Hanks, defines account based marketing (ABM) and its goals.

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  • Live Video as Part of Your Social Strategy2:55

    Live Video as Part of Your Social Strategy

    Jason Burns, Senior Social Media Manager at Harte Hanks, explains the rise of live video and how brands should be integrating it into their content and social strategies.

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  • Product Returns: Why They're Happening and How to Reduce Them3:44

    Product Returns: Why They're Happening and How to Reduce Them

    Scott Neslin, Albert Wesley Frey Professor of Marketing, Tuck School of Business, Dartmouth College, explains why brands are seeing such excessive product returns and provides advice on how to reduce

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  • Kay Lemon Predicts Greater Use of Customer Data by CPG Brands1:09

    Kay Lemon Predicts Greater Use of Customer Data by CPG Brands

    Kay Lemon, Accenture Professor of Marketing, Carroll School of Management at Boston College, predicts that consumer packaged goods manufacturers will continue to learn more about their end customers t

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  • Ken Bernhardt on the Value of the Harte Hanks-Wipro Partnership1:05

    Ken Bernhardt on the Value of the Harte Hanks-Wipro Partnership

    Ken Bernhardt, Regents Professor of Marketing Emeritus, Georgia State University and Chair of the Harte Hanks Marketing Advisory Board, explains the value customers can expect from the Harte Hanks-Wip

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  • Customer Context Matters0:34

    Customer Context Matters

    You must know your customers and their context more deeply to achieve more human marketing.

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