Customer Context Matters

February 14, 2018
You must know your customers and their context more deeply to achieve more human marketing.
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Ken Bernhardt on the Value of the Harte Hanks-Wipro Partnership
Ken Bernhardt on the Value of the Harte Hanks-Wipro Partnership

Ken Bernhardt, Regents Professor of Marketing Emeritus, Georgia State University and Chair of the Harte Han...

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What Creepy Retargeting Looks Like
What Creepy Retargeting Looks Like

Don't be a creep. You must know your customers and their context more deeply to achieve more human marketing.

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