For B2B marketers to be successful, they need to take personalization beyond a name in an email to consistently serving up contextual messaging that aligns with behavioral insights and the buyer's journey.
Hear more of DeShelia's insights on B2B personalization in this post: 3 Ways to Improve B2B Lead Gen with Personalization
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0:39Welcome to Harte Hanks Insights. From infographics and eBooks to case studies and award-winning videos, here you’ll find a wealth of useful resources to enjoy and share.
Welcome to the Harte Hanks Resource Center, home of our thought leadership content and views on unmissable trends and topics in the marketing world.
