Ken Bernhardt on the Value of the Harte Hanks-Wipro Partnership

February 20, 2018
Ken Bernhardt, Regents Professor of Marketing Emeritus, Georgia State University and Chair of the Harte Hanks Marketing Advisory Board, explains the value customers can expect from the Harte Hanks-Wipro partnership.
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Customer Context Matters
Customer Context Matters

You must know your customers and their context more deeply to achieve more human marketing.

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