The Consumer Response to the Evolving Retail Landscape

July 13, 2017 Harte Hanks CMO Frank Grillo and Marketing Advisory Board Member Katherine Lemon, Ph.D., appear on Knowledge@Wharton, the Wharton School's online business publication and live broadcast program. During the interview, they discuss how the digital age has changed the buyer's journey and what retailers can do to meet evolving customer demands.
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