Laura Watson, Director of Strategy at Harte Hanks, explains how some day in the (near?) future, machines will be able to use artificial intelligence to read our emotions and act accordingly—allowing marketers to make a big leap forward.
Don't Miss a Thing.
We'll keep you up to date with our latest content you'll love.
Other content in this Stream
Personas: Beyond Stereotypes and Demographics
It's time to put the persona back in your personas.
What Every Financial Services Marketer Needs to Prioritize Now
Find out what should be at the top of every financial services marketer's priority list this year from Laura Watson, Director of Strategy at Harte Hanks. Learn more from Laura about how to be human i
What Does it Mean to be More Human in Financial Services Marketing?
Ironically, a more human approach to marketing is now possible through the use of technology. Laura Watson, Director of Strategy at Harte Hanks, explains. Learn more from Laura about how to be human
Which Brands are Getting AI Right?
Laura Watson, Director of Strategy at Harte Hanks, explains that the brands getting AI right are those that are using it to serve the customer. Listen in for a prime example. Learn more about AI from
How to Stand Out in a Crowded Content Space
Your brand's content is not only competing with other brands—it's also competing with the likes of Netflix, Hulu and Amazon Prime content for attention. You can stand out by delivering real value. Nic
Who is Nailing Personalized Social Right Now?
Social media should be about having personalized conversations. See which brand Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, holds on a pedestal for social personalization.
Heard of Context Audiences? See What They are and How to Build Them
Instead of trying to be everything to everyone on social media, consider context audiences. Hear Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explain why they can be a great
How to Find Your Brand Advocates
While reaching a large audience with a prominent influencer sounds like a winning bet, you might be better off focusing on your brand advocates. Kate Sullivan, Senior Director, Digital & Social Media
What are Customers Looking for from Brands on Social?
Do you know what your customers want from you on social? Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explains what it is—and how to deliver it.
How to Create an Always-On Content Machine
Content that never sleeps! Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explains an insider tip for creating an always-on content machine. Check out how to create lots of con
Hey, Social Media Marketers! Don't Get Comfortable.
Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explains what should be top of mind for social media marketers in 2018.
How to be Human with Your Content—Understand the Buyer's Journey
Content is still king, but only if it delivers value to those that engage with it. Nicole Bump, Director of Content Marketing at Harte Hanks, explains how to deliver this value by understanding the bu
3 Tips for Creating a Lot of Content—Quickly
We know content is important, but it can be a big challenge to create a steady stream of high quality material. Nicole Bump, Director of Content Marketing at Harte Hanks, provides three tips for produ
Are You Measuring the Right Social Metrics?
If we're looking to generate true dialogue on social media, we need to measure more than likes. Nick LaBran, Social Media Intelligence, provides some alternatives.
How to Cut through the Noise in Social Media
It's one of the biggest challenges facing social media marketers: being heard in a sea of ever increasing voices. Hear what Nick LaBran, Social Media Intelligence at Harte Hanks, recommends.
What are Marketers Getting Wrong with Social?
Are you being social on social? Or making this common mistake? Nick LaBran, Social Media Intelligence at Harte Hanks, explains what lots of marketers are getting wrong.
Financial Services Marketers: Here's Why Your Brand Needs to be Human
At the end of the day, we're all people, and we're making decisions not just based on rational evaluation—but also based on our experiences with brands. Brands therefore need to connect with customers
Why Mobile is a Great Channel to have a More Human Conversation
People have deep, emotional connections with their smartphones, which makes mobile a great place to have a genuine, human conversation. Hear more from Nicole Pawluk, Director of Strategy and Planning
How to Reach the Customer that Avoids Marketing
For customers that avoid marketing messages, it's best to forget about "marketing" altogether. Instead, focus on creating value. Nicole Pawluk, Director of Strategy and Planning with Harte Hanks, expl
What is the Biggest Mistake Marketers are Making with Mobile?