Alex Gill, SVP of B2B Strategy at Harte Hanks, defines account based marketing (ABM) and its goals.
Check out some more of Alex's insights on ABM:
Alex Gill, SVP of B2B Strategy at Harte Hanks, explains some of the mistakes brands are making with their a...
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Welcome to the Harte Hanks Resource Center, home of our thought leadership content and views on unmissable trends and topics in the marketing world.